Rogers Jewelry Co.: A Fresno Legacy of Love, Craftsmanship, and Community

Since 1937, Rogers Jewelry Co. has stood as a symbol of love, commitment, and family values. As a fourth-generation family-owned business, Rogers is proud to have served countless couples and families throughout California and Nevada for nearly nine decades. With seven thriving locations and an exciting new Fresno showroom scheduled to open in 2026, our story continues to grow while remaining rooted in the same promise we made from the beginning: to help our clients celebrate life’s most meaningful milestones through the giving and wearing of fine jewelry.

At the heart of Rogers Jewelry Co. is a deep dedication to the community that has supported us for generations. Fresno holds a special place in that story. Our Fresno showroom not only offers one of the largest selections of bridal jewelry in the Central Valley but also provides a complete range of services, including jewelry repair, complimentary cleaning, watch repair, appraisals, and gold and diamond buying. Whether you’re marking an engagement, an anniversary, or a personal achievement, we’re honored to help you find or create the perfect piece to tell your story.

Leading our Fresno location is longtime store manager Larry Granados, a true local whose passion for jewelry and people embodies the spirit of Rogers. Born and raised in Fresno, Larry has proudly worked with Rogers Jewelry Co. for 45 years. His career has been built on relationships—helping customers express love and gratitude through timeless jewelry. “The greatest compliment I receive,” Larry shares, “is when clients I assisted years ago return with their sons and daughters, seeking my help. If I were to recommend someone to assist my own daughter, I would trust that she would receive the best service possible. That’s the essence of Rogers Jewelry.”

Beyond his work at Rogers, Larry’s commitment to Fresno extends far beyond the showroom floor. As President of the Rotary Club of North Fresno, he has dedicated over 25 years to supporting local non-profits, community initiatives, and disaster relief efforts—including aiding families affected by the Creek Fire in Shaver Lake. This spirit of giving is shared by Rogers Jewelry Co.’s owners, who, as fellow Rotarians, believe deeply in uplifting the communities where they do business.

Rogers Jewelry Co. is also proud to be a hub of creativity and innovation. Our Custom Design Department, led by nationally acclaimed designer David Kirk, has earned multiple national awards—including a National Best Overall. Clients can meet with David in person or virtually via Zoom to design a one-of-a-kind engagement ring, heirloom, or custom piece. Whether reimagining old jewelry or crafting something entirely new, each design tells a personal story—one that begins right here in the Central Valley.

As we look ahead to our new Fresno location opening in 2026, we remain inspired by the loyalty and love of our clients, our team, and the vibrant Fresno community. From celebrating Fresno State pride to supporting local families and causes, Rogers Jewelry Co. is more than a jeweler—we’re your neighbors, your friends, and your trusted partners in commemorating life’s most meaningful moments.